Time Management for Freelancers: the best tools for the switch to freelancing

I recently turned my side hustle into a legitimate company and quit one of my jobs. I had no idea how the switch to being my own boss would impact my productivity and workflow — I assumed I would just be using the same pattern I had when I worked in an office. I could not have been more WRONG.

“Be your own boss” sounds great: you get to determine where your time is spent, make decisions that move your business in directions that you care about, learn new skills, and create a company from the ground up. You also have no structure – no office commute, no deadlines, no drains on your time. I thought this was going to be the answer to my hopes and dreams, but I struggled enormously with the change. I had no office to get to… so there was no reason to routinely get up in the morning. There were no deadlines, so I could put off items on my to-do list that I didn’t like or didn’t want to do. I found that small tasks were draining time away from the large-scale projects for which I hoped to make more time. My productivity crashed in a major way.

I’m not up to the level of productivity that I think I need, but I found some tools that help me manage my time and keep me on track so I can get through the small things and to the big things.

Here are the apps I use to help me with time management as a freelancer:


This app from an Estonian company helps me understand exactly how much time I’m putting into a project. This is good for billing hours or running reports for a job, but it also shows me that I constantly under-schedule for projects.  Through consistent usage, I have come to grasp a true understanding of how long projects take. This has helped me refine my daily schedule and my project timelines and customer turn-around times.


Do you love sticky notes? Then this app is for you. Trello is an organization platform that allows you to create cards (a sticky note) and put them into lists. These lists then live on a board, keeping all the info for one project in the same place. I make a new board for every client, containing research links, design drafts, article inspirations – anything that pertains to them and their needs. I can even give access to the board to the client. It’s a great way for them to jot down content ideas in a place I can see them and act on them.


This one is a cheat, but this app is so important to one of my non-profits I can’t leave it out! Slack is an online messaging program for work. At my old job, I used to get an email that had less than a dozen words in them, mostly short questions that needed answers immediately. It clogged up my inbox, making it harder to find the important emails. In steps Slack. Instead of short emails or colleagues texting you on your personal phone, it all goes into the platform. You get instant communication between team members in a forum that can keep everyone up to date on a particular issue or project. This program has totally revolutionized the workflow in one of my non-profits. It’s allowed us to maximize the impact of everyone’s time, making sure they can get the answers they need to finish what they need to in the time they have. Mind blown.

Notebook and Pen

With all of the running around that I do, sometimes it’s hard to keep track of everything. I used to be a small notebook devotee, but I have recently found something better – the reuseable Rocketbook! Using the Flexion pen, this notebook is completely erasable with water so I can use the same notebook for everything. I don’t worry about keeping enough pages to keep notes on one subject together; in addition to being reusable, Rocketbook has a scanning service that allows you to designate a number of places your notes can go to be stored. Now I don’t worry about sticking a page of notes for another project right after notes for a video – I just scan them into the right folders, and all of my notes are together! It’s revolutionized how I take notes.

The switch to business owner has been intense, but as time goes by I learn more and more about how to create the situations I need to be successful and productive day after day. As I add gigs and clients I know this will continue to change. What do you use to keep you on track? Let me know in the comments!

YouTube Video Editing

I am really excited about a new offering – editing YoutTube videos! I have created three videos for one of my clients, and I have had a blast through the whole process!

It all begins with the video shoot. The client comes with a script that was a fleshed out idea that came up in a strategy or brainstorming session. I commandeer part of a room and set up all of my equipment, wire the subject, and off we go! The nervousness usually wears off in a half hour, and the rest is work sprinkled with laughter.

I then take the raw footage and begin to assemble it. The editing process requires a number of other elements as well, such as any logo animations, title cards, thumbnails, music and sound effects. I weave a story together based on the footage and the needs of my clients. Once complete I render it out and upload it to youtube as an unlisted video. The client watches the video and we go through a round of tightening – then it’s live!

Youtube has its own video grammar, so just putting together a “normal” video is not the best use of time or resources. I never knew that my Youtube habit would come in handy!

Check out some of the videos I have edited for brilliant-journeys.com below



Photo by Jacob Miller on Unsplash

On to a New Adventure!

There comes a time in every artist’s life where they have to take the big leap of faith and strike out on their own! …. Right? After many years of helping arts non-profits with their blogs, program notes, social media accounts, websites, grants (…etc.) I am setting myself up a slice of the internet so I can throw open my virtual doors to and help everyone.

The written word is not hard, but it is time consuming. I know from working in the arts that the last thing you want to be doing is posting a blog on your website or updating Instagram – you want to be focusing on your business! This is where I come in. Blog post? You tell me what you want, I will write it and send it to you. BAM! Your blog is updated. Need to tell your loyal customers about a great deal but don’t want to have to write an email blast? Send the info to me, and I will craft an email that will have everyone clicking though the links. Ever want to write an ebook or a long form article? I can sit down with you (via Skype or coffee house) and help you come up with a structure, pace your narrative, and check your style. It will be ready for uploading in no time!

I hope that my skills in the written word can help everyone get their ideas and their passions out there – let’s get together and tell the world all about you!